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corporate defines who do we cater to, and rhythm is a metaphor used for synergy that is created when the day-to-day business and its strategic objectives are aligned to the marketing efforts. 

in an organisation, there are various small activities that are being executed; some simultaneously, and others after the previous activity is completed. if they were to follow a structure, it would substantially improve efficiencies, save costs, enhance individual performances, ensure consistent quality, and timely deliveries, while creating a lasting positive impact on the clients.

when this “start to end” activity happens flawlessly and helps achieve the organization’s strategic objectives, there is a harmony or synergy within the company.