ACME

Rebuilding ACME Process Systems as a Sustainable Brand

Since 2010, ACME has been in the manufacturing of industrial process systems such as agitator-impeller systems, heat exchangers, process reactors, distillation columns, hydrogenation systems and more. In addition, they have also been in providing turnkey solutions to some of the world leaders in the industry.

The company was about to reach a turnover of INR 100 Cr. in 2021 and wanted to revamp the aesthetics and quality of website and other collaterals so that it reflects the upgraded brand image.

Corporhythm acme logo

Objective

  1. Renewed brand communication
  2. Brand consistency
  3. Employee-Employer brand development

Solution

  • Redefined USPs and core ideologies
  • Renewed tagline
  • Thorough handholding for technical handover from previous vendor
  • New website
  • Product photography
  • Consistent brand communication
  • Internal branding
  • Building director profiles on LinkedIn
  • Social media marketing, also including videos
  • Ideated “Joshful Saturdays”
Corporhythm acme 2
Corporhythm acme 1

Result

  • Positive brand recognition
  • Enhanced communication
  • Better access to product and company information
  • Improved work-culture
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